The success story of Haldiram is also a success of Hindu United Family business. The history of the brand begins from Bikaner in 1937.From a small corner shop to a brand worth Rs.1500 Crores, Haldiram has hit the right chords with its customers over the past seven decades.Tochronicle the tale of this much-loved brand, Haldiram Story began in 1937 when one Gangabhisan Aggarwal started a shop selling ‘Namkeens’ in the town of Bikaner, Rajasthan.It was really this gentleman’s father Tansukhdas who originally started the ‘Bhujiya’ business but a new found popularity was gained by Gangabhisan’s small setup. The name Haldiram as the hear-say goes was his another name which was taken forward by his youngest son Rameshwar Lal who opened a shop in Calcutta, West Bengal by the name, ‘Haldiram Bhujiawala’.This name was the stepping stone to the later success story of Haldiram.
Rameshwar Lal had also registered the trademark in 1972 which later became a bone of contention in the family as other sons of Gangabhisan, Moolchand and Shivkishen Aggarwal opened units at Delhi and Nagpur respectively.The bitter fallout led to a clear demarcation of territory as Haldiram’s, Haldiram’s Prabhuji and Nagpur’s Haldiram are restricted to Delhi, Kolkata and Nagpur respectively.Also, Bikaji is another popular offshoot of the Haldiram family brand name.None of them has been to able to outweigh the success story and pull of the original- Haldiram which has created a new history for Indian food industry.
Haldiram despite captures by Nathu’s, Aggarwal’s and Bikanerwala still retains a market share of 25% with a total turnover of Rs.400 Crores.Credit goes to it’s USP of serving authentic Indian snacks prepared with unmatched hygeine and standardized quality.Also it has built the entire empire around the core of Namkeen and sweets which has added to its portfolio of achievements and serves as an important chapter in history and success story of Haldiram.
In order to stay afloat in the era of quick service restaurants like Mcdonald’s and Pizza Huts, Haldiram has pondered over the idea of increasing space for customer sittings and going for a high-pitch marketing from a low key profile.
Haldiram has not been free from controversies as Prabhu Shankar Aggarwal, owner of the Kolkata unit was booked for murder of a tea-stall owner who was coming in the way of a grand restaurant setup.
Source : theforthright.com